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Welcome to Upright Labs.

Upright is a New York City-based studio that supports solo founders and small businesses.

Our team of designers, creatives, and experts provide unique solutions to the many obstacles that small and new businesses face.


How we can help.


Product Discovery

Join Upright for a design sprint with our business designers to determine the goals of your business and build a customer journey map aligned with your company’s mission. We work with you to identify the best solutions for user pain-points, leading to collaboratively building and finalizing the prototype for productive user testing.

Fundraising Materials

Upright helps to get your company investor-ready by providing clean, well-designed, and well-crafted fundraising materials. This includes executive summaries (one-pagers), and investor-facing pitch decks that cleanly display all the information necessary for funding.

Web Design + Development

Our designers and developers specialize in building exceptional websites. We provide an intuitive user experience, robust functionality, easy content updates, search-engine friendly site structure, and responsive, mobile-friendly layouts.


Brand Identity

Need a new logo or a logo refresh? Our team specializes in creative designs and brand packages. We work with your vision to help craft a design and aesthetic that speaks to your company’s mission.

UX + UI Prototyping

Upright's UX process will help you visually conceptualize what your user needs and wants, whether it's a platform, mobile app, or website. Our UX team will build a blueprint for your product, creating the most seamless user journey, and our UI designers will give it a brilliant look and feel.

Copy Editing + Content Strategy

Our content specialists can help craft your company’s narrative and mission to ensure your messaging is on brand and search engine-optimized. Your story is important; we’ll help you tell it.


See some of our work below.

Need something else? How can we help? Reach us at hello@upright.nyc

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